In farming areas, bank employees roll up their sleeves and
plant rice seedlings in paddies. Korea¡¯s rice farmers nowadays
suffer from acute shortages of workers, as young persons prefer
urban life to life in rural communities. In Jinju, South Gyeongsang
Province, 40 Service Corps members contributed time and effort
in support of marathon runners in early this year. Standing
along the marathon course, they gave out water to every runner.
After the race, they also took time out to clean up dirt and
garbage in areas around Jinju Stadium.
Bank staff operated a temporary tea house, a bazaar and a
beer house in late 2004 at the bank s head office. Sponsored
by the Community Business Service Division, the charity program
focused on raising relief funds for the needy, especially
orphans and destitute older people who have no family to rely
on.
All the proceeds from the program were donated to the unprivileged,
who included teenage boys and girls heading families. Kyongnam
Bank President Kyong-Duck Jung invited these underprivileged
boys and girls to the bank to deliver money raised from the
charity program to them in person.
Since the bank inaugurated a community relations office in
August 2004 in a large-scale organizational restructuring,
the bank and its employees have been actively involved in
charity activities in an effort to enhance their profile as
a community bank. All employees have donated substantial amounts
of money to the needy every year through a variety of fundraiding
activities, such as bazaars.
Moreover, about 40 bank employees donate 10,000 to 50,000
won each month and present the cash to the underprivileged.
Their donations aggregate to 50 million won on an annual basis.
The donation drive was started in mid-2003.